The Specialty Equipment Market Association (SEMA) has announced the return of SEMA Fest – the major trade-only automotive aftermarket event held annually in Las Vegas. This year’s SEMA Fest will be held on Friday, November 8, featuring headliners Cage The Elephant and Sublime, with Fitz And The Tantrums and Petey.

SEMA Fest will take place at a new location right on the Las Vegas Convention Center grounds, where attendees will be able to experience activations for the SEMA Show during the day, followed by music programming in the evening. The first SEMA Fest in 2023 featured performances from a range of today’s top and emerging artists including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush, Ludacris, Walk The Moon, The Struts and more.

SEMA President and CEO Mike Spagnola said in a statement: “The SEMA Show experience is always evolving to meet the needs of our constantly changing marketplace, SEMA Fest and the Friday Enthusiast Experience are the next steps in that evolution, serving our industry by creating opportunities to expand business-to-consumer connections.”

Tickets are on sale now via semafest.com.

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